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03 · Grocery / E-CommerceFood & Beverage2025

Logo Foodz LTD

Fresh groceries delivered to your door, quality you can trust.

  • Industry

    Food & Beverage

  • Year

    2025

  • Engagement

    6-week sprint

  • Deliverable

    Brand site + category showcase

THE CHALLENGE

What we were solving for.

Logo Foodz had a great product and a strong local reputation, but their online presence didn't reflect the quality of what was in the box. They needed a marketing site that would make first-time visitors trust them with a grocery order, and a category structure that could scale as they added new product lines.

Customers now find us before they find the supermarket. That changed the business.

FL

Founder, Logo Foodz

THE APPROACH

How we got there.

  1. 01

    Research

    Talk to the buyers

    We interviewed 8 regular customers to learn what made them trust a new grocery brand online. Photography quality and delivery transparency came out on top.

  2. 02

    Design

    Warm, edible, premium

    A cream-on-charcoal palette, real product photography, and prominent delivery zone indicators. No stock images, no clip-art.

  3. 03

    Build

    Marketing site + Shopify handoff

    Next.js marketing site with category landing pages, SEO-tuned for local search terms, and a deep-link into their Shopify storefront.

THE RESULT

The finished product.

Logo Foodz LTD desktop website

Key outcomes

  • 01First-page Google ranking for 14 local search terms within 3 months
  • 02Conversion rate from site visit to order: 3.8% (industry average 1.4%)
  • 03Average order value up 22% after the relaunch
  • 04Photography library used across delivery vans, social, and packaging

Built with

  • Next.js
  • TypeScript
  • Tailwind
  • Shopify
  • Vercel
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We work with a small number of clients each quarter. If you have a project that needs a thoughtful, well-built outcome, we'd love to hear about it.