01Non-Profit Website
Christngoma
Bilingual non-profit platform upholding the rights of human-wildlife conflict victims in Gabon.
View case study
04 · E-Commerce StoreFood & Beverage2025
Logo Foodz LTD Store
Full online store with browsing, search, and dependable checkout and delivery.
Industry
Food & Beverage
Year
2025
Engagement
12-week engagement
Deliverable
Custom Shopify storefront
THE CHALLENGE
What we were solving for.
The Logo Foodz marketing site was getting traffic but the existing Shopify storefront felt like a different brand entirely. We needed to bring the same warm, premium feel into the actual shopping experience, custom category pages, smart search, real-time delivery slot booking, and a checkout that worked on flaky mobile connections.
Our repeat-order rate jumped 31% in the first quarter. The new checkout just feels like us.
THE APPROACH
How we got there.
- 01
Research
Map the buying journey
We tracked 20 real customer sessions and identified the four drop-off points in the existing flow. The biggest was delivery slot confusion.
- 02
Design
Custom storefront on Shopify
Custom Liquid theme that matched the marketing site, with a redesigned product page, smart search, and a delivery slot picker that shows live availability.
- 03
Build
Shopify + custom JS layer
Built on Shopify's Online Store 2.0 with custom JavaScript for the slot picker and search. A/B tested the checkout for 4 weeks before full rollout.
THE RESULT
The finished product.
Key outcomes
- 01Repeat-order rate up 31% in Q1 post-launch
- 02Cart abandonment rate down from 71% to 52%
- 03Mobile checkout completion up 2.4x
- 04Customer support tickets about 'how do I order' down 60%
Built with
- Shopify Plus
- Liquid
- TypeScript
- Algolia
- Stripe
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